Ankur Warikoo - Complete Guide To Starting Up May 2026

Do this instead: Don’t ask, “Would you buy this?” (People lie). Ask, “What is the hardest part about [problem]?” and “How are you solving it today?” Week 3-4: Create a "Fake Door" Test Put up a landing page with a “Buy Now” or “Sign Up” button. Don’t build the product. Count clicks. If 100 people click in a week, you have demand. If 5 people click, change the idea. Week 5-12: The Manual First Sale Do everything manually. If you’re building a food delivery app, personally call restaurants and deliver food on your scooter. If you’re building a SaaS tool, manage spreadsheets for your first client via WhatsApp.

Open a Google Doc. Write down 10 problems you faced this week. Pick the most annoying one. Call one person who has that problem. Ask them to pay you ₹100 (or $1) to solve it manually. Do that before sunrise tomorrow. Ankur Warikoo - Complete Guide To Starting Up

That is how you start up.

Foreword: The First Lie You Need to Unlearn Before you write a business plan or register a company, Warikoo insists you unlearn the biggest myth: You don’t need a unique, world-changing idea to start up. Do this instead: Don’t ask, “Would you buy this