The film industry, led by the likes of Shah Rukh Khan and Sanjay Leela Bhansali, launched a strong campaign against piracy, advocating for stricter laws and more effective enforcement. The government, too, took notice, and measures were implemented to curb piracy.
Devdas, starring Shah Rukh Khan, Aishwarya Rai Bachchan, and Madhuri Dixit, is a modern retelling of Sarat Chandra Chattopadhyay's 1917 novel of the same name. The film revolves around the tumultuous lives of three friends, Devdas, Paro, and Chandramukhi, as they navigate love, heartbreak, and the complexities of their relationships.
The proliferation of piracy, particularly through websites like Filmyzilla, significantly impacted the box office performance of Devdas. Despite being a critical and commercial success, the film's earnings were affected by the widespread piracy. The film's producers and distributors suffered substantial losses, estimated to be in crores.