Financial Intelligence For Entrepreneurs- What You Really Need To Know About The Numbers -harvard Financial Intelligence- -

Over the next three Thursdays, Leo taught her the real secrets of the numbers.

She wasn’t broke anymore. She was in control. Over the next three Thursdays, Leo taught her

"That’s the entrepreneur’s trap. You need to know your profit per customer . That tiny coffee shop that pays cash upfront and sells out every day? That’s your gold mine. The big chain that pays late and demands discounts? That’s fool’s gold." Over the next three Thursdays

Elena winced. The juicer was sitting in the corner, barely used. Over the next three Thursdays, Leo taught her

Leo pointed to her P&L. "You sold $50,000 of lemonade. But you recorded that as 'revenue' the moment you shipped it to the grocery stores, right?"

Because she finally understood the most important number of all: .