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Alex realizes that selling his division’s capabilities based on "low price" or "high quality" is a commodity game. Everyone claims that.
It was just an unexamined bottleneck in your logic. Stop hoping for a lucky break. Start looking for the policy constraint. As Goldratt shows, the difference between a struggling executive and a successful one is rarely fortune. It is the ability to answer: What to change? it-s not luck by eliyahu m goldratt pdf
In the book, Alex saves his division not by running his factory faster, but by changing how his customers buy. He shifts from a push system to a pull system that spans across company lines. Technically, The Goal is the better novel. It has better pacing and the memorable "Herbie" metaphor. Stop hoping for a lucky break
Instead, he constructs an offer so good that the customer cannot refuse without looking foolish. An offer that removes a massive constraint for the customer (e.g., dramatically reducing their inventory risk or lead times). It is the ability to answer: What to change
But what happens after you save the factory?