Justin Lee | Shopback

But Justin Lee saw something different. He saw a region of "smart shoppers."

A browser extension + app that gives users money back for clicking through their link.

Fast forward to today: 🔹 40+ million users across 12 markets. 🔹 Over 10,000 merchant partners (from Lazada to Nike). 🔹 A Unicorn status that proves loyalty economics works. justin lee shopback

Justin isn't just building a coupon site. He's building the —integrating travel, dining, and eventually, offline spend.

Choose the tone that fits your platform. Headline: From 3 guys in a garage to a $1B unicorn: The Justin Lee story. But Justin Lee saw something different

Most people said e-commerce cashback wouldn't work in Southeast Asia. The margins were too thin. The habit wasn't there.

Banks offered credit card rewards, but nobody offered digital rewards for online shopping. 🔹 Over 10,000 merchant partners (from Lazada to Nike)

A founder who survived the bubble and is now built for the long haul. Option 4: Short Bio (For an "About the Speaker" section) Justin Lee is the Co-founder and CEO of ShopBack, Southeast Asia’s leading shopping, rewards, and payments platform. Launched in 2014, Justin scaled the company from a bootstrapped startup to a over $1 billion valued unicorn serving over 40 million shoppers across 12 markets. Prior to ShopBack, Justin was an early employee at Garena (now Sea Ltd). He is a vocal advocate for sustainable unit economics and founder-led growth in the consumer internet space. Which format are you using this for? (e.g., a script, a slide deck, or an Instagram caption). I can adjust the length or tone further.