"Dadi, tell everyone about the old Chanderi. The bunkar (weavers). The rangrez (dyers)."

By evening, Dadi was stable.

"Go hyper-local," her manager texted. "Authentic. Rustic. Maybe a village temple ritual or a forgotten craft?"

"Young lady," he said, not looking up, "your phone has eaten our shadow. People watch reels of silk, but they buy plastic. Go away."