The new mom lifestyle aesthetic is what sociologists (and TikTok) have dubbed
Chloe Decker, known online as Shondalandish , went viral for a single video. She set her phone on a tripod, pointed it at her destroyed living room (Lego duplos, a single Croc, a mysterious puddle), and walked through the frame like a model on a runway. She wore a silk robe and sunglasses. The audio was Vogue ’s theme music. mom chudai stories
Take Megan & Wendy , the sister-duo behind the viral podcast “Best Friends for Nap Time.” Their most downloaded episode isn’t about potty training. It’s a thirty-minute dissection of the new Taylor Swift album, framed entirely through the lens of “dropping the kids off at school.” The new mom lifestyle aesthetic is what sociologists
The video, posted by a creator named “CarseatAesthetic,” is a parody of high-fashion runway shows. A toddler in a mud-stained puffer jacket struts down a hallway lined with Amazon boxes, set to a remix of a Billie Eilish beat. The caption reads: “Spring/Summer 2024 Collection: ‘I Found a Goldfish in My Purse.’” The audio was Vogue ’s theme music