She expected crickets. Instead, a senior art director from a major branding firm commented: “Finally, someone who shows the ugly middle. That’s where the real work is.”
That night, Mira did what any rational, slightly desperate creative would do: she created a content strategy for herself as if she were a client. She named the project “The Authenticity Audit.”
“You’re treating social media like a performance review,” Mira told him. “It’s not. It’s a footprint of your career, not the career itself.”
She expected crickets. Instead, a senior art director from a major branding firm commented: “Finally, someone who shows the ugly middle. That’s where the real work is.”
That night, Mira did what any rational, slightly desperate creative would do: she created a content strategy for herself as if she were a client. She named the project “The Authenticity Audit.”
“You’re treating social media like a performance review,” Mira told him. “It’s not. It’s a footprint of your career, not the career itself.”
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