Stratton Oakmont Training Manual [BEST]

: The level of certainty a prospect needs to feel comfortable buying. Pain Threshold

: A core principle where the prospect must reach a "10" on a scale of 1 to 10 in three areas before buying: Trust in the Product : They must believe the product is the solution they need. Trust in the Salesperson stratton oakmont training manual

: Brokers were trained to establish immediate control by projecting expertise and enthusiasm within the first four seconds of a call. : The level of certainty a prospect needs