Amp- Solomon M. R. -2020-. Social Media Marketing. Sage Publications: Tuten T. L.
“Social media is not a broadcast channel. It is a zone of co-created value.”
I’ve been revisiting , and it remains one of the most comprehensive frameworks for understanding the "why" behind the "how." “Social media is not a broadcast channel
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Have you used this text? What’s your go-to academic resource for social strategy? “Social media is not a broadcast channel
Looking for a strategic, textbook-level foundation in social media marketing—not just trending hacks?
Marketing students, new social media managers, or brand strategists who want to move beyond "viral chasing."