The portrayal of intimacy and kissing scenes in Indian cinema has been a topic of interest for researchers. Studies have shown that on-screen kissing scenes can influence audience perceptions of relationships, intimacy, and social norms (Kumar, 2015; Sharma, 2018). The increasing acceptability of kissing scenes in Indian cinema reflects changing social attitudes towards intimacy and relationships (Gupta, 2019).
Gupta, S. (2019). Changing social attitudes towards intimacy and relationships in India. Journal of Social and Cultural Studies, 14(2), 123-140. The portrayal of intimacy and kissing scenes in
The findings of this study have implications for the film industry, social norms, and cultural values. The increasing acceptability of on-screen kissing scenes reflects changing social attitudes towards intimacy and relationships. However, concerns about the potential impact on younger audiences and the perpetuation of unrealistic relationship expectations remain. Gupta, S
Sharma, A. (2018). The impact of on-screen kissing scenes on audience perceptions of relationships. Journal of Entertainment and Media Studies, 13(1), 56-75. Journal of Social and Cultural Studies, 14(2), 123-140